Stress buster, thy new name is RETAIL THERAPY!!!!

Stress buster, thy new name is RETAIL THERAPY!!!!

Quite walks at a park or lakeside are for archrivals’ folder by name “Random”. The new mantra is “Retail and not retaliate” a culture which in the recent past has taken the individuals and economies in a high tide. 

Wikipedia the most preferred online encyclopedia defines Retail Therapy as ‘Shopping with the primary purpose of improving the buyer's mood or disposition.’ I call it a paradise of Oniomaniacs.

Gone are the pictures in your album in front of the most famous historical sites. A woman today would put her profile picture carrying a “Louis Vuitton “bag in her arm. Men love to boast their Armanis’

A sinful indulgence is not regretted when it comes to Retail Therapy.  A product from a coveted brand over shadows your entire lifestyle. A few bucks extra (well over here a little too extra ;-)..) makes you the talk of the town. Then why wouldn’t I indulge and inspire?

With growing internet shopping sites like fashionandyou.com, dealsandyou.com, bagit.com, 99labels.com, has raised eyebrows with the authentic and hallmark deliverance of these products. The original fake market in Shenzhen, China draws more crowds than the Original landmark shores of designers. But still end of the day, it’s not money wise spent but money well spent. 

The “Original Fake Market Capital” in China, makes way for not so affordable brands as affordable..And the best part you get to change the style without any regrets or remorse.  But originals have their class and you will completely agree on it.

Malls are driving culture of a indispensable lifestyle. The lure and attraction towards a mall than a standalone store is more diverse and enigmatic.  The choice, ability to change a perception and willingness to spend higher is seen more prominently in a “Mall Culture”.  But the debatable topic remains to differentiate a Mall and a Shopping Centre. Both, in their own distinguished ways feed the desire of Shop’ O’ maniacs. But it’s the Mall’s as a complete package that offer therapies for retail obsessive.

The paradigm of a Mall Obsessive Shopper is wider and demanding.  Today a Mall in India, offers anything from “Shopping under one Roof” concept, to Multiplex viewing, to dining and entertainment options.  But how many malls to really promote the Visual extravaganzas or Walk around entertainment and cherish able spectacles?  Not many to my knowledge.

The much misunderstood concept today is Retail therapy. Just opening a few stores and having all elements of shopping is not Retail Therapy.  Smallest of nuances and detailing have to be covered to give that exceptional element of a “WOW” feeling and a want for opulent indulgence and nurture the feeling of Showstopper when at a Mall. So much,  to build the foundation to let experience the Retail pleasures.

The nicety of retail ventures are much guarded with the fact that none should dissipate the virtue of a experience. Guarded well are the principles supported by strong rave of singulars’, space constraints of community venues and limited resources, Malls and Retail ventures would be in game lock for long.

Adding refined fuel to the fire as I would like to call it are the “SALE” periods which draw the much affording and not so affording crowds to such venues.  The splendid show here turns into woe for many.  But still they do want to splurge in the same, where factors of  “ Value for Money”  rules.

India, as now is opening well to the understanding of Retail and such avenues provide a stepping stone to “Hard earned money well spent” without being very resilient.  

So, with every new Mall opening- I’m ready for a splurge in Kingdom of Retail keeping off realities during the time.  Bring on the Retail Therapist…